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Saab 900 Convertible Commercial
30 years ago life was so easy – just snap your fingers and your dreams came true! Well, at least according to this Saab 900 cabriolet commercial... The narration is in Swedish, but the story is universal. Enjoy!
https://www.saabplanet.com/saab-an-ordinary-day/
Saab's first 900 cabriolet rolls off line in 1986
-------------------------------------------------------------------------
The first Saab 900 convertible rolls off the line at Valmet Automotive, a coachbuilder in Finland, on May 7, 1986.
Bob Sinclair, president of Saab-Scania of America, determined that a 900 convertible would boost brand sales. He had pushed Saab executives in Sweden to give cars more luxurious content and performance to move the brand upscale. In Sweden and the rest of Europe, Saab had a no-frills, affordable, workaday reputation, even with its quirky styling.
In the mid-1980s, Saab executives in Sweden wanted the American sales arm to accept an annual shipment of 1,000 two-door, basic economy cars. Sinclair balked and offered a compromise. He would take the cars only with high-end features: fuel injected turbocharged engines, a five-speed gearbox, cast-aluminum wheels, leather seats, metallic paint and, most important, convertible tops. Sinclair even offered to have the 900 convertible engineered in the U.S.
The first prototype was built by American Sunroof Co., or ASC. Lynx Motors International also produced two "convertible" models just before the official 1986 launch.
Saab's design department, headed by Björn Envall, based its version on the three-door hatchback while Valmet Automotive used the more stout two-door version.
ASC's Saab 900 cabriolet was first shown publicly at the 1983 Frankfurt auto show with an automatic soft top. In April 1984, backed by widespread support for the car, what Sinclair later called "pandemonium," Saab decided to put the car in production at Valmet Automotive.
The Saab 900, introduced May 12, 1978, as a 1979 model, was a front-engine, front-wheel-drive compact car with a longitudinally mounted, 45-degree slanted, inline-four engine, double wishbone front suspension and beam-axle rear suspension.
The 900 convertible proved different from most ragtops at the time. It was sleek with bespoke styling. And despite a stowed top, there was enough room in the back to comfortably accommodate two adults.
The Saab 900 convertible had a standard power roof and leather upholstery. The open-air car was designed to withstand the harshest of Scandinavia's winters. The triple layer soft top was durable, snug-fitting and weatherproof. Unlike many rivals, the convertible had a heated, glass rear window, not a plastic substitute prone to cracking and fogging. The exceptional power of the car's heater also encouraged the enjoyment of top-down motoring in cold weather.
It debuted with a 175-hp, 2.0-liter turbocharged engine,
The first 400 cars were built for the U.S. Though new convertibles had virtually vanished from American roads, demand was so great that people ordered the 900 convertible without driving it. Some dealers couldn't keep demonstrators because of demand. When the convertible went on sale in Europe later in 1986 -- as a 1987 model -- demand exceeded production capacity and Saab soon had a 12-month waiting list.
Saab later added full and light-pressure turbo engines and top-of-the-line Aero variants. A Monte Carlo Yellow color in 1992 turned even more heads.
Over time, Saab sold more than 240,000 900 convertibles worldwide, Autoweek reported in 2006.
"In this day and age, with the exception of some third-world vehicles, there are no bad cars," Sinclair, who died in 2009, recalled in a 2006 Autoweek interview about the 900 convertible. "You need something that has that cachet to bring people into the showroom. Somebody had to do it."
@SaabPlanet : SAAB – An Ordinary Day - https://www.saabplanet.com/saab-an-ordinary-day/
@dawge30 : If it only worked like this. I would still have my 1982 SAAB 900 4-door. White with blue interior, 8-valve Type H motor, and a 5-spd...
@alextsahalis6984 : Very effective commercial! I'll take two of them. Now.
@incyphe : wow. Monaco looked so different back then.
@KridkornTangthanasirikul : This is Johnson, an ordinary man with an ordinary job driving an ordinary car. Today is one of those ordinary days. On his way home, Johnson usually starts daydreaming…
Deep inside, Mr Johnson knows that he was meant for better things in life. Johnson believes in justice. Why shouldn't he get his share of happiness and glory?
This very day, Mr Johnson is driving his brand-new excitement: the Saab 900 Turbo 16 Cabriolet. Through the hills of Monte Carlo on the French Riviera. Johnson is a good driver. In fact, he is so good that the world lost its greater talent. When instead of entering racing, he pursued a career as a brain surgeon, which more or less is a cover-up for his secret mission as a foreign agent.
Johnson knows how to get rid of people he doesn't like…
Being a social kind of person, Johnson doesn't like to be alone, especially not on a day like this.
Since he can get anything he wants, Johnson drives a high-performance piece of machinery. In Winter, a Swedish front wheel road holder. In Summer, a Riviera Sunshine Beauty.
Yes, it carries a 16-valve turbo engine loaded with 175 Swedish horsepower. The car can take to the road with a speed of 210 km/h.
The lady is a Swedish high-performance beauty as well. In fact, Johnson's date today is a Miss Universe.
Monsieur DuPont is also an ordinary man with an ordinary job driving an ordinary car, today is one of those ordinary days…
1988 Saab 900 Turbo Convertible, Start Up, Exhaust, and In Depth Tour
In this video I give a full in depth tour of the 1988 Saab 900 Turbo Convertible. I take viewers on a close look through the interior and exterior of this car while showing details, over viewing of features, and noting unique styling cues to the vehicle itself. I also show the engine and the details of it, start it up and see how it sounds under acceleration. A thorough tour/review of this car designed to give others a greater overall appreciation of the vehicle.
@slacksmore : The previous owner or owners of this classic 900 really left a bad examples of what could have been a highly desirable car. That poor thing sounded like it wanted to be put to death.
The best of the pre-GM Saabs was the SPG 900 Turbo which really was an amazing car to drive as well as a very comfortable car for a decent road trip even with the SPG ( Special Performance Group ) package with tighten suspension.
Most all had lower body side molding with a somewhat lower ride height and the large rear spoiler just below the glass on the rear hatch. Most all of them were black on black with the same interior color seen in this video.
I had a classic 900 S and found that Saabs are over-engineered ( especially in safety ) and unique cars with tons of character not seen in other nameplates. Also well known for reliability with proper maintenance and common sense. Most owners who knew the brand would consider 100k just broken in.
I wish you could have had the chance to tour my old Saab that I had traded in for a new Honda Accord. I miss the double takes I'd often get or meeting another owner with a pre-GM 900. They were wonderful to drive and for those that had one in the past, never forgets them.
@HenryPerez_royal_hp : The thing is definitely on it's way out though I must say: I LOVED my 900S and my 9000S, both absolute tanks! These old saabs had this feel to it...i can't explain it.
They felt like they were made from one giant block of steel.
I felt incredibly safe driving my (then) 2 year old daughter to daycare and back in my 9000. LOVE that car to this day!
@muchosa1 : Brings back memories, a friend of mine had a 86 2-door turbo. Had lots of fun as a teenager in the 80's.
@NickMyers1 : Such cool cars. My neighbor had a 86 Saab 900 turbo 5 speed sedan. Black with gray cloth. Neat, quirky cars. I definitely want one some day. Great video as usual Kyle! Look at all those cassettes!
@jonathanthomas8963 : I miss my ‘85 900 Turbo sedan. A great car and so much fun to drive. Mine was silver with burgundy velour. Truly beautiful and it had the rubber spoiler on the trunk.
The Classic Saab 900 was Strange, Wonderful, and the Last True Saab Ever Built
00:00 Start
00:06 Night drive
00:30 Introduction, weather and such
01:34 Start of car review, overview, history
21:41 Design and styling
25:14 Under the hood
30:09 In the trunk
31:40 The interior
40:17 Test drive
In-depth review and test drive of a 1993 Saab 900 Turbo Convertible
Review by Bill of Curious Cars
Vehicle for sale by Autohaus of Naples, AutohausNaples.com, or on (239) 263-8500.
@sambrainard3487 : Bill is more entertaining than any comedian on television.
@frankthecat : These cars meant something back then. Great car.
@peterlindop4491 : Bill, your commentary about the cars exhibited is perfection, even when very tired I always watch until the end. You should have at least 1/2 million subscribers, well done. UK
@christopherkraft1327 : It's always a great Friday when Bill posts a video!!! I live for the Naples shitty weather report along with the animal & Canadian updates!!! Now we also know that Bill is a Saab geek!!! Now I hear that Dalton is working for Curious Cars?? I wonder what we'll learn next!!! Happy Holidays!!! ⛄
@davidraezer5937 : I was a Saab master tech when these were new. They were great job security. Oil leaks, head gaskets, timing chains, water pumps, and of course a lot of belt replacements. Clutch work is easy as is the drive belts. APC stood for automatic performance control. Forgot to mention pinion bearings. I used to have 2-3 transaxles apart and on the bench at any given time. They were great cars though and I really grew to like them. Yes the coupe is the one to own. Versatility of a station wagon. You could even sleep in the back when camping. Found a commemorative edition 900 coupe for a friend. He still has it. Like 28K on the clock. I’m glad these are gaining traction.
30 years ago life was so easy – just snap your fingers and your dreams came true! Well, at least according to this Saab 900 cabriolet commercial... The narration is in Swedish, but the story is universal. Enjoy!
https://www.saabplanet.com/saab-an-ordinary-day/
Saab's first 900 cabriolet rolls off line in 1986
-------------------------------------------------------------------------
The first Saab 900 convertible rolls off the line at Valmet Automotive, a coachbuilder in Finland, on May 7, 1986.
Bob Sinclair, president of Saab-Scania of America, determined that a 900 convertible would boost brand sales. He had pushed Saab executives in Sweden to give cars more luxurious content and performance to move the brand upscale. In Sweden and the rest of Europe, Saab had a no-frills, affordable, workaday reputation, even with its quirky styling.
In the mid-1980s, Saab executives in Sweden wanted the American sales arm to accept an annual shipment of 1,000 two-door, basic economy cars. Sinclair balked and offered a compromise. He would take the cars only with high-end features: fuel injected turbocharged engines, a five-speed gearbox, cast-aluminum wheels, leather seats, metallic paint and, most important, convertible tops. Sinclair even offered to have the 900 convertible engineered in the U.S.
The first prototype was built by American Sunroof Co., or ASC. Lynx Motors International also produced two "convertible" models just before the official 1986 launch.
Saab's design department, headed by Björn Envall, based its version on the three-door hatchback while Valmet Automotive used the more stout two-door version.
ASC's Saab 900 cabriolet was first shown publicly at the 1983 Frankfurt auto show with an automatic soft top. In April 1984, backed by widespread support for the car, what Sinclair later called "pandemonium," Saab decided to put the car in production at Valmet Automotive.
The Saab 900, introduced May 12, 1978, as a 1979 model, was a front-engine, front-wheel-drive compact car with a longitudinally mounted, 45-degree slanted, inline-four engine, double wishbone front suspension and beam-axle rear suspension.
The 900 convertible proved different from most ragtops at the time. It was sleek with bespoke styling. And despite a stowed top, there was enough room in the back to comfortably accommodate two adults.
The Saab 900 convertible had a standard power roof and leather upholstery. The open-air car was designed to withstand the harshest of Scandinavia's winters. The triple layer soft top was durable, snug-fitting and weatherproof. Unlike many rivals, the convertible had a heated, glass rear window, not a plastic substitute prone to cracking and fogging. The exceptional power of the car's heater also encouraged the enjoyment of top-down motoring in cold weather.
It debuted with a 175-hp, 2.0-liter turbocharged engine,
The first 400 cars were built for the U.S. Though new convertibles had virtually vanished from American roads, demand was so great that people ordered the 900 convertible without driving it. Some dealers couldn't keep demonstrators because of demand. When the convertible went on sale in Europe later in 1986 -- as a 1987 model -- demand exceeded production capacity and Saab soon had a 12-month waiting list.
Saab later added full and light-pressure turbo engines and top-of-the-line Aero variants. A Monte Carlo Yellow color in 1992 turned even more heads.
Over time, Saab sold more than 240,000 900 convertibles worldwide, Autoweek reported in 2006.
"In this day and age, with the exception of some third-world vehicles, there are no bad cars," Sinclair, who died in 2009, recalled in a 2006 Autoweek interview about the 900 convertible. "You need something that has that cachet to bring people into the showroom. Somebody had to do it."
@SaabPlanet : SAAB – An Ordinary Day - https://www.saabplanet.com/saab-an-ordinary-day/
@dawge30 : If it only worked like this. I would still have my 1982 SAAB 900 4-door. White with blue interior, 8-valve Type H motor, and a 5-spd...
@alextsahalis6984 : Very effective commercial! I'll take two of them. Now.
@incyphe : wow. Monaco looked so different back then.
@KridkornTangthanasirikul : This is Johnson, an ordinary man with an ordinary job driving an ordinary car. Today is one of those ordinary days. On his way home, Johnson usually starts daydreaming…
Deep inside, Mr Johnson knows that he was meant for better things in life. Johnson believes in justice. Why shouldn't he get his share of happiness and glory?
This very day, Mr Johnson is driving his brand-new excitement: the Saab 900 Turbo 16 Cabriolet. Through the hills of Monte Carlo on the French Riviera. Johnson is a good driver. In fact, he is so good that the world lost its greater talent. When instead of entering racing, he pursued a career as a brain surgeon, which more or less is a cover-up for his secret mission as a foreign agent.
Johnson knows how to get rid of people he doesn't like…
Being a social kind of person, Johnson doesn't like to be alone, especially not on a day like this.
Since he can get anything he wants, Johnson drives a high-performance piece of machinery. In Winter, a Swedish front wheel road holder. In Summer, a Riviera Sunshine Beauty.
Yes, it carries a 16-valve turbo engine loaded with 175 Swedish horsepower. The car can take to the road with a speed of 210 km/h.
The lady is a Swedish high-performance beauty as well. In fact, Johnson's date today is a Miss Universe.
Monsieur DuPont is also an ordinary man with an ordinary job driving an ordinary car, today is one of those ordinary days…
1988 Saab 900 Turbo Convertible, Start Up, Exhaust, and In Depth Tour
In this video I give a full in depth tour of the 1988 Saab 900 Turbo Convertible. I take viewers on a close look through the interior and exterior of this car while showing details, over viewing of features, and noting unique styling cues to the vehicle itself. I also show the engine and the details of it, start it up and see how it sounds under acceleration. A thorough tour/review of this car designed to give others a greater overall appreciation of the vehicle.
@slacksmore : The previous owner or owners of this classic 900 really left a bad examples of what could have been a highly desirable car. That poor thing sounded like it wanted to be put to death.
The best of the pre-GM Saabs was the SPG 900 Turbo which really was an amazing car to drive as well as a very comfortable car for a decent road trip even with the SPG ( Special Performance Group ) package with tighten suspension.
Most all had lower body side molding with a somewhat lower ride height and the large rear spoiler just below the glass on the rear hatch. Most all of them were black on black with the same interior color seen in this video.
I had a classic 900 S and found that Saabs are over-engineered ( especially in safety ) and unique cars with tons of character not seen in other nameplates. Also well known for reliability with proper maintenance and common sense. Most owners who knew the brand would consider 100k just broken in.
I wish you could have had the chance to tour my old Saab that I had traded in for a new Honda Accord. I miss the double takes I'd often get or meeting another owner with a pre-GM 900. They were wonderful to drive and for those that had one in the past, never forgets them.
@HenryPerez_royal_hp : The thing is definitely on it's way out though I must say: I LOVED my 900S and my 9000S, both absolute tanks! These old saabs had this feel to it...i can't explain it.
They felt like they were made from one giant block of steel.
I felt incredibly safe driving my (then) 2 year old daughter to daycare and back in my 9000. LOVE that car to this day!
@muchosa1 : Brings back memories, a friend of mine had a 86 2-door turbo. Had lots of fun as a teenager in the 80's.
@NickMyers1 : Such cool cars. My neighbor had a 86 Saab 900 turbo 5 speed sedan. Black with gray cloth. Neat, quirky cars. I definitely want one some day. Great video as usual Kyle! Look at all those cassettes!
@jonathanthomas8963 : I miss my ‘85 900 Turbo sedan. A great car and so much fun to drive. Mine was silver with burgundy velour. Truly beautiful and it had the rubber spoiler on the trunk.
The Classic Saab 900 was Strange, Wonderful, and the Last True Saab Ever Built
00:00 Start
00:06 Night drive
00:30 Introduction, weather and such
01:34 Start of car review, overview, history
21:41 Design and styling
25:14 Under the hood
30:09 In the trunk
31:40 The interior
40:17 Test drive
In-depth review and test drive of a 1993 Saab 900 Turbo Convertible
Review by Bill of Curious Cars
Vehicle for sale by Autohaus of Naples, AutohausNaples.com, or on (239) 263-8500.
@sambrainard3487 : Bill is more entertaining than any comedian on television.
@frankthecat : These cars meant something back then. Great car.
@peterlindop4491 : Bill, your commentary about the cars exhibited is perfection, even when very tired I always watch until the end. You should have at least 1/2 million subscribers, well done. UK
@christopherkraft1327 : It's always a great Friday when Bill posts a video!!! I live for the Naples shitty weather report along with the animal & Canadian updates!!! Now we also know that Bill is a Saab geek!!! Now I hear that Dalton is working for Curious Cars?? I wonder what we'll learn next!!! Happy Holidays!!! ⛄
@davidraezer5937 : I was a Saab master tech when these were new. They were great job security. Oil leaks, head gaskets, timing chains, water pumps, and of course a lot of belt replacements. Clutch work is easy as is the drive belts. APC stood for automatic performance control. Forgot to mention pinion bearings. I used to have 2-3 transaxles apart and on the bench at any given time. They were great cars though and I really grew to like them. Yes the coupe is the one to own. Versatility of a station wagon. You could even sleep in the back when camping. Found a commemorative edition 900 coupe for a friend. He still has it. Like 28K on the clock. I’m glad these are gaining traction.
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