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Johnson Wax 360
The Johnson Wax Headquarters in Racine Wisconsin, which opened in 1936 is a modern masterpiece designed by legendary architect Frank Lloyd Wright. To celebrate the iconic building Squint/Opera created an immersive 360 film that allows viewers to explore the ground-breaking design from an intimate perspective.
Footage is accompanied by interviews with building occupants conducted with ambisonic microphones to provide a 360 degree representation of sound. Employees stories demonstrate the intricate beauty and innovation of the architecture within which they work alongside design flaws which are sometimes comical. Three-legged chairs were sleekly designed but unstable and often caused employees to fall over. From above, large domed windows with concentric patterns flood open spaces with natural light but would often leak and ruin documents or in the summer, make conditions too hot to work in.
Throughout the building, the incredible attention to detail and unique geometry is inspiring. Nothing was missed, even the underground parking spaces have beautiful domed structures and the elevators are like rounded bird cages floating through the building.
The film was written and produced by multi-award winning filmmaker and Squint/Opera Creative Director Callum Cooper and Carrie Budge, a multimedia producer whose award winning portfolio includes films for the Guardian, The Wall Street Journal and Vice.
Johnson Wax Building - Frank Lloyd Wright
An architectural masterpiece by Frank Lloyd Wright, the Johnson Wax Headquarters is the world headquarters and administration building of S. C. Johnson \u0026 Son in Racine, Wisconsin. Designed by American architect Wright for the company's president, Herbert F. "Hib" Johnson, the building was constructed from 1936 to 1939. Also known as the Johnson Wax Administration Building, it and the later built Johnson Wax Research Tower were designated as a National Historic Landmark in 1976.
The Johnson Wax Headquarters was set in an industrial zone and Wright decided to create a sealed environment lit from above, as he had done with the Larkin Administration Building. The building features Wright's interpretation of the streamlined Art Moderne style popular in the 1930s. In a break with Wright's earlier Prairie School structures, the building features many curvilinear forms and subsequently required over 200 different curved "Cherokee red" bricks to create the sweeping curves of the interior and exterior. The mortar between the bricks is raked in traditional Wright-style to accentuate the horizontality of the building.
The warm, reddish hue of the bricks was used in the polished concrete floor slab as well; the white stone trim and white dendriform columns create a subtle yet striking contrast. All of the furniture, manufactured by Steelcase, was designed for the building by Wright and it mirrored many of the building's unique design features.
The entrance is within the structure, penetrating the building on one side with a covered carport on the other. The carport is supported by short versions of the steel-reinforced dendriform (tree-like) concrete columns that appear in the Great Workroom. The low carport ceiling creates a compression of space that later expands when entering the main building where the dendriform columns rise over two stories tall. This rise in height as one enters the administration building creates a release of spatial compression making the space seem much larger than it is. Compression and release of space were concepts that Wright used in many of his designs.
Throughout the "Great Workroom," a series of the thin, white dendriform columns rise to spread out at the top, forming a ceiling, the spaces in between the circles are set with skylights made of Pyrex glass tubing. At the corners, where the walls usually meet the ceiling, the glass tubes continue up, over and connect to the skylights creating a clerestory effect and letting in a pleasant soft light. The Great Workroom is the largest expanse of space in the Johnson Wax Building, and it features no internal walls. It was originally intended for the secretaries of the Johnson Wax company, while a mezzanine holds the administrators.
The Johnson Wax Administration Building is one of the many Wright buildings which are featured as part of the new Frank Lloyd Wright Trail celebrating the 150 anniversary of the artists birth. #FLW150 The trail includes: The SC Johnson Wax Administration Building, The Johnson Research Laboratory, The Golden Rondelle Theater, The First Unitarian Society Meeting House, Wyoming Valley School Cultural Arts Center, Monona Terrace in Madison, and more. Wisconsin is home to more than 40 Frank Lloyd Wight structures, so come visit Wisconsin and explore the new FLW trail.
For information on the Frank Lloyd Wright Trail, visit: tourinfo@travelwisconsin.com - http://travelwisconsin.com 800-432-8747
photos: Stephen Smith
reporter: Ilona Kauremszky
music: Kevin MacLeod: http://incompetech.com/
http://taliesinpreservation.org
http://twitter.com/mycompasstv
http://www.mycompass.ca
mycompasstv ~ travel + arts + lifestyle
sterlingstreamliner : Very nice video. Informative and well presented. Your line; "Mad Men"-inspired design gone mad beautifully sums up the Johnson Wax Bldg. As a sight to behold, it is surely a masterwork. A functional office bldg it is not. Enjoyed your narration and connection made between Larkin Bldg in Buffalo, NY and Johnson Bldg in Racine, WI. Both of which are spectacular as Wright designs -- neither of which I would have probably wanted to work in. The built-in furniture, columns and tubes used for roof are all mad ideas. Nutty and impractical. Wright's ability to execute such a bizarre bldg idea is quite an achievement. Makes me want to go to Racine and see it.
Jude74 : 80 years ahead of its time and still gorgeous.
Ian Stalker : This was absolutely fascinating. Loved it!
canonicus1 : It's worth the trip / pilgrimage to Racine, Wisconsin to experience this awe inspiring building.
Enkii Muto : Great video, this is the first modern archtecture I actually like
07/23 | Frank Lloyd Wright - Johnson Wax Administrative Building
Architecture Documentary - 23 Episodes
-Very Rare series, that I couldn't find anywhere else, so I've decided to share.
modelleg : The sad part is that so few practicing architects have learned anything from FLLW.
Sandi Magle : Having grown up in Racine, I have been in this building many times. Also, Wingspread which is another example of Wright's genius on display a few miles north. This documentary is so beautifully shot and informative that it almost takes your breath away, just as the building itself does in person. Excellent in every way!
Dave Thompson : Although Wright was the genius in creating such a uniquely stunning “cathedral of business “, anyone who loves architecture owes their admiration to Herbert Johnson. He was the one who could see Wrights vision and took the chance of almost bankrupting his company to build it. It was a big gamble; but look what Hib’s bravery left us all to admire. His story is the one that needs to be researched for prosperity.
Augh Bable : What an incredible structure. FLW is my classic idol and despite so many prominent architects around, I still go back to his books everytime. Since my forte is to build or renovate houses, I just enjoys his creations. The heights of ceiling are everything and evokes spiritualism. It is pure melody to eyes and heart!
Collateralcoffee : Thank goodness for people who keep this legacy, know what it is they have, and care for it. Thank you Johnson Wax!
The Johnson Wax Headquarters in Racine Wisconsin, which opened in 1936 is a modern masterpiece designed by legendary architect Frank Lloyd Wright. To celebrate the iconic building Squint/Opera created an immersive 360 film that allows viewers to explore the ground-breaking design from an intimate perspective.
Footage is accompanied by interviews with building occupants conducted with ambisonic microphones to provide a 360 degree representation of sound. Employees stories demonstrate the intricate beauty and innovation of the architecture within which they work alongside design flaws which are sometimes comical. Three-legged chairs were sleekly designed but unstable and often caused employees to fall over. From above, large domed windows with concentric patterns flood open spaces with natural light but would often leak and ruin documents or in the summer, make conditions too hot to work in.
Throughout the building, the incredible attention to detail and unique geometry is inspiring. Nothing was missed, even the underground parking spaces have beautiful domed structures and the elevators are like rounded bird cages floating through the building.
The film was written and produced by multi-award winning filmmaker and Squint/Opera Creative Director Callum Cooper and Carrie Budge, a multimedia producer whose award winning portfolio includes films for the Guardian, The Wall Street Journal and Vice.
Johnson Wax Building - Frank Lloyd Wright
An architectural masterpiece by Frank Lloyd Wright, the Johnson Wax Headquarters is the world headquarters and administration building of S. C. Johnson \u0026 Son in Racine, Wisconsin. Designed by American architect Wright for the company's president, Herbert F. "Hib" Johnson, the building was constructed from 1936 to 1939. Also known as the Johnson Wax Administration Building, it and the later built Johnson Wax Research Tower were designated as a National Historic Landmark in 1976.
The Johnson Wax Headquarters was set in an industrial zone and Wright decided to create a sealed environment lit from above, as he had done with the Larkin Administration Building. The building features Wright's interpretation of the streamlined Art Moderne style popular in the 1930s. In a break with Wright's earlier Prairie School structures, the building features many curvilinear forms and subsequently required over 200 different curved "Cherokee red" bricks to create the sweeping curves of the interior and exterior. The mortar between the bricks is raked in traditional Wright-style to accentuate the horizontality of the building.
The warm, reddish hue of the bricks was used in the polished concrete floor slab as well; the white stone trim and white dendriform columns create a subtle yet striking contrast. All of the furniture, manufactured by Steelcase, was designed for the building by Wright and it mirrored many of the building's unique design features.
The entrance is within the structure, penetrating the building on one side with a covered carport on the other. The carport is supported by short versions of the steel-reinforced dendriform (tree-like) concrete columns that appear in the Great Workroom. The low carport ceiling creates a compression of space that later expands when entering the main building where the dendriform columns rise over two stories tall. This rise in height as one enters the administration building creates a release of spatial compression making the space seem much larger than it is. Compression and release of space were concepts that Wright used in many of his designs.
Throughout the "Great Workroom," a series of the thin, white dendriform columns rise to spread out at the top, forming a ceiling, the spaces in between the circles are set with skylights made of Pyrex glass tubing. At the corners, where the walls usually meet the ceiling, the glass tubes continue up, over and connect to the skylights creating a clerestory effect and letting in a pleasant soft light. The Great Workroom is the largest expanse of space in the Johnson Wax Building, and it features no internal walls. It was originally intended for the secretaries of the Johnson Wax company, while a mezzanine holds the administrators.
The Johnson Wax Administration Building is one of the many Wright buildings which are featured as part of the new Frank Lloyd Wright Trail celebrating the 150 anniversary of the artists birth. #FLW150 The trail includes: The SC Johnson Wax Administration Building, The Johnson Research Laboratory, The Golden Rondelle Theater, The First Unitarian Society Meeting House, Wyoming Valley School Cultural Arts Center, Monona Terrace in Madison, and more. Wisconsin is home to more than 40 Frank Lloyd Wight structures, so come visit Wisconsin and explore the new FLW trail.
For information on the Frank Lloyd Wright Trail, visit: tourinfo@travelwisconsin.com - http://travelwisconsin.com 800-432-8747
photos: Stephen Smith
reporter: Ilona Kauremszky
music: Kevin MacLeod: http://incompetech.com/
http://taliesinpreservation.org
http://twitter.com/mycompasstv
http://www.mycompass.ca
mycompasstv ~ travel + arts + lifestyle
sterlingstreamliner : Very nice video. Informative and well presented. Your line; "Mad Men"-inspired design gone mad beautifully sums up the Johnson Wax Bldg. As a sight to behold, it is surely a masterwork. A functional office bldg it is not. Enjoyed your narration and connection made between Larkin Bldg in Buffalo, NY and Johnson Bldg in Racine, WI. Both of which are spectacular as Wright designs -- neither of which I would have probably wanted to work in. The built-in furniture, columns and tubes used for roof are all mad ideas. Nutty and impractical. Wright's ability to execute such a bizarre bldg idea is quite an achievement. Makes me want to go to Racine and see it.
Jude74 : 80 years ahead of its time and still gorgeous.
Ian Stalker : This was absolutely fascinating. Loved it!
canonicus1 : It's worth the trip / pilgrimage to Racine, Wisconsin to experience this awe inspiring building.
Enkii Muto : Great video, this is the first modern archtecture I actually like
07/23 | Frank Lloyd Wright - Johnson Wax Administrative Building
Architecture Documentary - 23 Episodes
-Very Rare series, that I couldn't find anywhere else, so I've decided to share.
modelleg : The sad part is that so few practicing architects have learned anything from FLLW.
Sandi Magle : Having grown up in Racine, I have been in this building many times. Also, Wingspread which is another example of Wright's genius on display a few miles north. This documentary is so beautifully shot and informative that it almost takes your breath away, just as the building itself does in person. Excellent in every way!
Dave Thompson : Although Wright was the genius in creating such a uniquely stunning “cathedral of business “, anyone who loves architecture owes their admiration to Herbert Johnson. He was the one who could see Wrights vision and took the chance of almost bankrupting his company to build it. It was a big gamble; but look what Hib’s bravery left us all to admire. His story is the one that needs to be researched for prosperity.
Augh Bable : What an incredible structure. FLW is my classic idol and despite so many prominent architects around, I still go back to his books everytime. Since my forte is to build or renovate houses, I just enjoys his creations. The heights of ceiling are everything and evokes spiritualism. It is pure melody to eyes and heart!
Collateralcoffee : Thank goodness for people who keep this legacy, know what it is they have, and care for it. Thank you Johnson Wax!
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